You probably know that marketing expenses make up a large part of every brand's budget-- since it doesn't matter how amazing a brand's products are, if no one knows they exist!
Usually, a brand spends this marketing budget by handing it over to a large ad firm, marketing consultant, or social media corporation like Google or Facebook to promote their products.
Yes, I can do this with Ophir's marketing budget too, if I have to... but I'd really rather take a more creative approach, and invest those marketing dollars in YOU, my customers. My entire brand is built around real, everyday women-- and it's built around the idea of approaching skincare with innovation and creativity. I'd prefer for my marketing to reflect those values too.
That's why I'm trying out my Inner Circle program... because when I'm personally looking for a new product, I trust a recommendation from a friend far more than an ad that pops up on Google. Don't you?
That's the idea of the Inner Circle: gathering real women who love top-quality skincare, and are willing to test out Ophir's products, putting them through the wringer of everyday, real-life use... and then provide me with feedback, reviews, and help me spread the word about Ophir products in their own networks.
So that's it; that's the Inner Circle marketing plan. It's real, it's natural, it's oriented around you and your experiences-- and, like everything else at Ophir Beauty, it's a little different from the path most traveled.